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In Australia, Solo is a carbonated lemon-flavoured soft drink manufactured by Schweppes Australia. Solo was launched in Australia in 1973 as the ready to drink version of traditional 'pub squash'. The can was originally designed for DDB Needham Melbourne (Creative Director - Noel Schoelbridge) by Les Mason Design (Simon Josephson Designer and Bill Quan Production). It is positioned as a very masculine drink and has had many television commercials that play to its overtly male image., the latest being "Game On"〔(Solo | Game On )〕 since becoming a sponsor of the Football Federation of Australia. There are 6 variants of Solo: Original Lemon, Lemon & Lime, Solo Sub (no added sugar), Solo Guarana, Solo Low carb and Solo Strong. It is the market leader of lemon soft drinks in Australia and grew by over 30% in 2007. The latest addition to the Solo range is the Solo Strong, which contains guarana and caffeine.〔(FoodBev.com | Schweppes launches Solo Strong in Australia )〕 Cadbury Schweppes once made an energy drink in the U.S. called Coolah Energy that referred to the Australian Solo as its inspiration.〔(Swenson Funnies Online | Coolah Energy Drink review )〕 It used the tagline "Energy from Down Under". It listed boronia as an ingredient, a citrus plant in Australia known more worldwide for use in floral arrangements than its fruit. Cadbury Schweppes has discontinued the Coolah Energy drink.〔(EnOrgy: Coolah Energy | Energy from Down Under )〕 Cadbury Schweppes sold a similar citrus drink named Rondo in the United States market during the late 1970s and 80s.〔( Aussie Food Shop: Australian Drinks | SCHWEPPES 1.25L Solo SELECTION )〕 In 2012 the iconic Solo man character from the 1970s, 1980s and early 1990s was revived by the advertising agency BMF as part of a new Solo advertising campaign. ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Solo (Australian soft drink)」の詳細全文を読む スポンサード リンク
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